Who is a wholesaler?

Who is a wholesaler?

• A. A person who sells to end consumers
• B. A manufacturer
• C. A broker
• D. Someone who sells to retailers rather than directly to consumers

Answer: (D)

In the distribution chain, a wholesaler acts as an intermediary who buys large quantities from producers and sells to retailers in smaller lots, enabling retailers to stock products without handling bulk purchases themselves. Therefore, someone who sells to retailers rather than directly to consumers fits the definition of a wholesaler. Sellers to end consumers are retailers; a manufacturer creates the product; a broker arranges sales without typically taking ownership or holding inventory.

In the distribution chain, a wholesaler acts as an intermediary who buys large quantities from producers and sells to retailers in smaller lots, enabling retailers to stock products without handling bulk purchases themselves. Therefore, someone who sells to retailers rather than directly to consumers fits the definition of a wholesaler.

Sellers to end consumers are retailers; a manufacturer creates the product; a broker arranges sales without typically taking ownership or holding inventory.