Which two factors combined to prompt dramatic changes at De Beers?

Which two factors combined to prompt dramatic changes at De Beers?

• A. Major political and economic events
• B. Advances in mining technology and new partnerships
• C. Changes in consumer taste and fashion
• D. Introduction of synthetic diamonds

Answer: (C)

People respond to what buyers want and how they wear jewelry. When consumer taste shifts—whether toward different diamond sizes, cuts, or settings—and fashion dictates new styles and meanings for diamond jewelry, demand can move dramatically. De Beers rode these changes by shaping and aligning marketing with evolving fashions to keep demand strong. The two factors that together prompted dramatic changes are shifts in consumer taste and changes in fashion. This combination directly drives how much and what kinds of diamonds people buy, influencing production, pricing, and marketing strategy.

People respond to what buyers want and how they wear jewelry. When consumer taste shifts—whether toward different diamond sizes, cuts, or settings—and fashion dictates new styles and meanings for diamond jewelry, demand can move dramatically. De Beers rode these changes by shaping and aligning marketing with evolving fashions to keep demand strong. The two factors that together prompted dramatic changes are shifts in consumer taste and changes in fashion. This combination directly drives how much and what kinds of diamonds people buy, influencing production, pricing, and marketing strategy.