Which term refers to the following definition: A business that sells to consumers via television cable, phone line, or satellite?

Which term refers to the following definition: A business that sells to consumers via television cable, phone line, or satellite?

• A. Dop
• B. Electronic retailer
• C. Doublet
• D. Drift

Answer: (B)

The concept here is selling to consumers through electronic channels. An electronic retailer is a business that reaches customers via electronic means such as television shopping channels, cable, phone lines, or satellite, rather than from a physical store. This naming focuses on the method of delivering and selling products to the end consumer through electronic media, which is exactly what the definition describes. Other terms don’t fit because they don’t denote a business model tied to selling through electronic channels. They’re unrelated words with meanings in other contexts, so they don’t describe the channel or method of consumer sales like electronic retailer does. Classic examples of electronic retailers include shopping networks that operate over TV and telephone orders.

The concept here is selling to consumers through electronic channels. An electronic retailer is a business that reaches customers via electronic means such as television shopping channels, cable, phone lines, or satellite, rather than from a physical store. This naming focuses on the method of delivering and selling products to the end consumer through electronic media, which is exactly what the definition describes.

Other terms don’t fit because they don’t denote a business model tied to selling through electronic channels. They’re unrelated words with meanings in other contexts, so they don’t describe the channel or method of consumer sales like electronic retailer does. Classic examples of electronic retailers include shopping networks that operate over TV and telephone orders.