Which term names the program adopted by De Beers in 2001, in which it required its sightholders to help increase market demand for diamonds?

Which term names the program adopted by De Beers in 2001, in which it required its sightholders to help increase market demand for diamonds?

• A. Supplier of Choice
• B. Supplier of Choice 2
• C. Sparkle
• D. Sorting pad

Answer: (A)

This question tests your knowledge of De Beers’ market strategy and the name given to its 2001 program for sightholders. The official term was “Supplier of Choice.” It signified a move to treat certain sightholders as preferred partners whose role went beyond receiving stones to actively helping raise diamond demand through marketing, consumer education, and retail support. The other options don’t reflect the actual program De Beers announced in 2001.

This question tests your knowledge of De Beers’ market strategy and the name given to its 2001 program for sightholders. The official term was “Supplier of Choice.” It signified a move to treat certain sightholders as preferred partners whose role went beyond receiving stones to actively helping raise diamond demand through marketing, consumer education, and retail support. The other options don’t reflect the actual program De Beers announced in 2001.