Which term describes the marketing route where rough diamonds are marketed directly and centrally controlled, bypassing intermediaries?

Which term describes the marketing route where rough diamonds are marketed directly and centrally controlled, bypassing intermediaries?

• A. Global Marketing
• B. Indirect Marketing
• C. Dual-Channel Marketing
• D. Single-Channel Marketing

Answer: (D)

The idea being tested is how the product is moved from producer to buyer. When rough diamonds are marketed directly and under centralized control, with intermediaries bypassed, that setup uses a single channel from producer to customer. This direct, one-path approach gives the producer tight control over supply, pricing, and quality, and reduces or eliminates middlemen. That’s what single-channel marketing describes. Indirect marketing would involve brokers or wholesalers; dual-channel would use two separate routes to market; global marketing pertains to geographic reach, not the number of channels. So the description aligns with single-channel marketing.

The idea being tested is how the product is moved from producer to buyer. When rough diamonds are marketed directly and under centralized control, with intermediaries bypassed, that setup uses a single channel from producer to customer. This direct, one-path approach gives the producer tight control over supply, pricing, and quality, and reduces or eliminates middlemen. That’s what single-channel marketing describes. Indirect marketing would involve brokers or wholesalers; dual-channel would use two separate routes to market; global marketing pertains to geographic reach, not the number of channels. So the description aligns with single-channel marketing.