One of the changes that resulted from De Beers' strategic review in 1999 was that De Beers..

One of the changes that resulted from De Beers' strategic review in 1999 was that De Beers..

• A. merged with CAO
• B. expanded its retail network
• C. changed the name of the CSO to DTC
• D. launched a new pricing model

Answer: (C)

The key idea here is how De Beers redefined its rough-diamond business through branding and structure. The Central Selling Organization handled rough-diamond sales, and renaming it the Diamond Trading Company signaled a broader, more formal trading arm with a global reach. This change reflects a shift to a unified trading, distribution, and market-facing role within the group, making the organization’s function clearer to customers and partners across the supply chain. It matches the 1999 strategic move to streamline and elevate how De Beers moves diamonds from producers to buyers. The other ideas didn’t represent this kind of structural branding shift in that period, so they aren’t the change captured by the strategic review.

The key idea here is how De Beers redefined its rough-diamond business through branding and structure. The Central Selling Organization handled rough-diamond sales, and renaming it the Diamond Trading Company signaled a broader, more formal trading arm with a global reach. This change reflects a shift to a unified trading, distribution, and market-facing role within the group, making the organization’s function clearer to customers and partners across the supply chain. It matches the 1999 strategic move to streamline and elevate how De Beers moves diamonds from producers to buyers.

The other ideas didn’t represent this kind of structural branding shift in that period, so they aren’t the change captured by the strategic review.