Businesses that sell to consumers via TV or computer are called...

Businesses that sell to consumers via TV or computer are called...

• A. Telemarketers
• B. Online marketplaces
• C. Electronic retailers
• D. Catalog wholesalers

Answer: (C)

Selling directly to consumers through electronic channels like television shopping networks or websites is called electronic retailing. This means the business reaches buyers via TV or computer-based platforms and sells goods directly to end customers, typically without a physical store. That’s why this term fits best: it specifically describes retailing conducted through electronic media. Telemarketers use phone-based outreach, so that option isn’t about TV or computer sales. Online marketplaces are platforms where many sellers list items, not a single retailer’s own electronic storefront. Catalog wholesalers sell to other businesses via catalogs, not to individual consumers.

Selling directly to consumers through electronic channels like television shopping networks or websites is called electronic retailing. This means the business reaches buyers via TV or computer-based platforms and sells goods directly to end customers, typically without a physical store. That’s why this term fits best: it specifically describes retailing conducted through electronic media.

Telemarketers use phone-based outreach, so that option isn’t about TV or computer sales. Online marketplaces are platforms where many sellers list items, not a single retailer’s own electronic storefront. Catalog wholesalers sell to other businesses via catalogs, not to individual consumers.